EN

News

Your present position : Home>News

Competition in the home textile brand market is fierce, consumer preference survey reveals consumption trends

2024-04-22 00:00:00 8

In recent years, as people's pursuit of quality of life continues to improve, competition in the market for home textile products has become increasingly fierce. In order to seize the hearts of consumers, major home textile brands have launched new products and improved service levels, and competition has become increasingly fierce. In order to gain an in-depth understanding of consumer purchasing preferences and market dynamics, a well-known market research agency conducted a survey report on home textile brand market competition and consumer preferences.


The survey results show that consumers pay more attention to quality and comfort when choosing home textile products. Among them, as many as 78% of the respondents said that when purchasing home textile products, they would give priority to the fabric material and feel comfort of the product. In addition, price is also one of the important factors that consumers consider. 60% of the respondents said that they will choose home textile products based on their budget.


In the home textile brand market, surveys show that first-tier brands have relatively high awareness and trust in consumers' minds. However, second- and third-tier brands are also emerging in the market and have won a certain market share through continuous innovation and adjustment of marketing strategies. When consumers choose home textile products, they are more inclined to choose well-known brands, but they also consider cost-effectiveness and personalized needs.


In addition, the survey also found that consumers’ functional demands for home textile products are also constantly increasing. In addition to basic comfort and quality requirements, more and more consumers are beginning to pay attention to the environmental performance and health indicators of home textile products. 56% of the respondents said that when purchasing home textile products, they would choose products with environmental certification and health standards.


In the context of fierce competition in the home textile brand market, consumers pay more attention to quality, price and functionality in their purchasing decisions. Brand reputation and word-of-mouth are also one of the important factors consumers consider. In the future market competition, home textile brands need to pay more attention to product quality and service experience, and at the same time, they must continue to innovate to meet the growing needs of consumers. Only by capturing the hearts of consumers can we stand out in the fierce market competition.


Through this survey, consumer preferences and market demands have been deeply understood. Home textile brands will pay more attention to product research and development and quality improvement to provide consumers with a better home life experience. In the future competition, only by constantly innovating and meeting consumer needs can home textile brands remain invincible in the fierce market competition.